ABOUT GRO4U
Seven market leaders, one vision
The ornamental plant cultivation industry is becoming rapidly more professional. Exporters and retailers are looking for innovation, customisation and more added value to distinguish themselves in the market. At the same time, the demand for efficiency in the chain from grower to consumer is increasing. Ornamental plant cultivators are looking for explicit collaborations to increase their hold on sales while ensuring the loyalty of their customers.
These two developments are now fused into one initiative, Gro4U, in which six prominent growers’ associations - Colours of Nature, Flower4All, Unicum Freesia, Van Den Berg RoseS, Together 2Grow, Arcadia and Zentoo - have combined their strengths under one flag. Each association operates independently, but stands to profit from the economies of scale that result from the collaboration. Gro4U is open to new growing associations.
What does Gro4U aim to achieve?
Gro4U wants to serve its customers better in order to guarantee a discernible position for the products on the shelves.
Gro4U wants to provide optimum certainty and service to its trading partners: high supply rates, maximum delivery reliability, high quality.
Gro4U wants to increase the efficiency of the internal and external logistics by such measures as establishing a logistics centre at FloraHolland Naaldwijk.
Gro4U wants to complete orders that demand added value – 'mono-plus bouquets' – collectively.
Achieving these aims should enable Gro4U to position themselves in the market as the leading growers’ group for service retail and other chain partners!
What do we do together?
The growers’ associations within Gro4U share their knowledge and expertise in a large number of supporting issues:
- Central planning and automation (standardisation of the order system)
- Quality management
- Exchange of sales information
- Communication
- Daily cold store sales, 'fresh from the nursery'
- Auction logistics support
- Central bouquet lines and added value
- Logistics
- Account management
- Collective sales
- Sales campaigns